12/16/2023 0 Comments Best drugstore concealer michelle phan![]() I think that is a big factor in why I gained popularity. Michelle: Growing up, I felt like there was not a lot of diversity in American media. I didn’t see my face on the front cover, I didn’t recognize myself in Hollywood movies. How did you see this flaw in the industry and know it was a space you wanted to fill? Now you don’t even second guess it, if you want to learn beauty, you just go online. ![]() Back then, if you wanted to learn makeup, you would have to read books or pay for seminars. ![]() When I was creating these tutorials ten years ago I realized how quickly things were going to change with videos and having accessibility with education for makeup. Beauty has been the same for so long, the same format, the same way of marketing and buying in stores. An entrepreneur creates an idea that is a solution in an industry that they want to resolve. Michelle: I just tell people I am a creator or an entrepreneur, which is essentially the same thing. If you had to describe what you do to someone who is unfamiliar with this industry, what would you say? It’s an interesting time in the beauty industry, as the role of influencers-like the Ipsy creators-changes and evolves. ELLE Canada caught up with Phan, as well as creators Karen Yeung, Cydnee Black and Christen Dominique who headlined the event, to talk social strategy, the role of influencers (and if they believe that term reflects what they do) and their favourite beauty products. We are constantly encouraging people to immerse themselves in the beauty world.” “Ipsy is a beauty community that is hyper-focused on personalization and discovering beauty,” Phan told us at the event. “It helps you rediscover beauty through all sorts of platforms, from the monthly product subscription bags we send out to tutorials to events like Generation Beauty. ![]() Ipsy’s Generation Beauty recently returned to Toronto for its second-annual conference. Over 3,000 people attended the event created by OG beauty vlogger Michelle Phan, where makeup lovers and beauty brands share product knowledge and, well, social media handles. ![]()
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